eSkillIndia- eLearning Aggregator from NSDC

Courses

Sector
Management
Language
English
Course Price
FREE
Enroll Now
User Sign In

E-mail / Mobile *

Password *

Forgot Password?

Sign In with your Social Media Account

Sign In with your Social Media Account

Sign Up For new user

Sign-up for a world of Learning opportunities

User

Sign up as New User

Sign up with NSDC

Principles of Marketing

Knowledge Partner

Saylor Academy

Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.

Description

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to think about who the consumer of goods and services is, what the consumer needs, and what the consumer wants. Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: creating products and services that serve consumers, communicating a clear value proposition, delivering products and services in a way that optimizes value, and exchanging (or trading) value for those offerings. Many people incorrectly believe that marketing and advertising are the same. In reality, advertising is just one of many tools used in marketing, which is how firms determine which products to offer, how to price those products, and who they should be made available to. We will explore ways marketing departments and independent agencies answer these questions, whether through research, analysis, or even trial and error. Once a company identifies its customer and product, marketers must determine the best way to capture the customer's attention. The strategy a marketing firm chooses for a particular product is vital to the success of the product. By the end of this course, you will be familiar with the art and science of marketing a product.

Course Info
Rating

Name	Principles of Marketing
Language	English
Duration	82:00 hours
Sector	Management
Price (INR)	FREE
Availablity	Available full time
Certification Availability from Knowledge Partner	Available
Certification Availability from eSkillIndia	Not Available
Assessment Availability from Knowledge Partner	Available
Pre-Qualification	Any