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Sector
Management
Language
English
Course Price
â‚¹299
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Display Advertising

Knowledge Partner

Speakin Communications Private Limited

Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same prin

Description

Â MODULE 1 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â (Introduction to Display Advertising)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â MODULE 2Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â (Native Advertisements) KEY TAKEAWAYS 1. We got to know that first display advertisement graced the internet on October 27, 1994, on HotWired.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2. We learnt the exact definition of display advertising. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3. Display ads can target any website, its cost effective, variety of sizes are available and can show ads on wide variety of sizes and great branding tool. 1. We learnt how we can run all the campaigns or display advertisements on our own using google ads.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2. We learnt costing models in display ads, i.e. CPM, CPC, CPA and CPL.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 3. We learnt how the costing model works or functions. Also, display ads are omnipresent.

Course Info
Rating

Name	Display Advertising
Language	English
Duration	0:40 hours
Sector	Management
Price (INR)	â‚¹299
Availablity	Available full time
Certification Availability from Knowledge Partner	Available
Certification Availability from eSkillIndia	Not Available
Assessment Availability from Knowledge Partner	Available
Pre-Qualification	Any